Sunday, 5 March 2017

GM set to announce Opel/Vauxhall sale on Monday

General Motors is set to announce a deal to sell Vauxhall and Opel to the French company that owns Peugeot and Citroen on Monday.

PSA Group has scheduled a press conference with GM for Monday morning in Paris.

The two companies had wanted to announce a deal before the start of the Geneva motor show on Tuesday.

The sale could threaten the jobs of 4,500 workers at Vauxhall's plants at Ellesmere Port and Luton.

Buying GM's loss-making European operations will make PSA the continent's second-biggest car maker after Volkswagen and ahead of French rival Renault.
PSA and GM Europe sold a combined 4.3 million vehicles last year and posted revenues of 71.6bn euros.

The two companies already share some production and confirmed last month they were in talks.

Opel had hoped to return to profitability by 2016, but the slide in sterling following the EU referendum last June contributed to its 257m euros annual loss.

In contrast, Ford Europe managed to make a pre-tax profit last year despite the pound's collapse.

Opel has failed to emulate Ford or PSA in reducing overcapacity at its factories despite closing a plant in the western German city of Bochum, with the loss of 3,000 jobs, in 2014.

Stefan Bratzel, of Germany's Center of Automotive Management, said: "Opel suffers more from overcapacity than other European carmakers, meaning it has to offer big discounts to keep up a certain level of production and that hits its profitability."

In a bid to protect its Buick and Chevrolet brands, GM has not allowed Opel to expand outside Europe.

"All the western carmakers have been making their money in the Chinese market these past few years," said Marc Staudenmayer of the Advancy management consultancy.

"Opel wasn't allowed to do that, which explains its underperformance since 2005. Opel was reined in too much by GM," he added.

BBC      News.