Thursday, 8 June 2017

Kellogg takes Australian tennis star Kokkinakis to court over Special K trademark

Cereal giant Kellogg Co has taken Australian tennis player Thanasi Kokkinakis to court, accusing him of using trademarked product name "Special K" for commercial purposes.
The 21-year-old wants to use the moniker as a branding campaign across clothing and tennis wear.

However, Kellogg, which has held an Australian trademark for its Special K breakfast cereal for more than 50 years, has launched legal action to stop him.

"Kellogg will continue to defend our very strong and iconic Special K brand - which is known and loved by many Australians," the firm said.

The US-based multinational company promotes Special K as a healthy, low-fat, low-sugar breakfast in its adverts, which often feature physical activity.

"His association (with the brand) could help, but at the end of the day it's a trademark that we own and we want to continue to own," said a Kellogg spokeswoman, referring to Kokkinakis.

Court papers show the case had its first hearing at the Federal Court of the city of Adelaide on Thursday.
The official Twitter account for Kokkinakis - who has slipped down the rankings from a career-high 69 due to injury - published a tweet showing a crying with laughter emoji with no words.

SKY     News.