Tuesday, 29 August 2017

Fast-food chain Burger King launches WhopperCoin crypto-cash in Russia



Fast-food chain Burger King has launched its own crypto-currency, called WhopperCoin, in Russia.

 
Customers will be able to claim one coin for every rouble (1.3p) they spend on the Whopper sandwich.


Russians will be able to buy a Whopper with the virtual cash, once they have amassed 1,700 whoppercoins.


The company said it would release Apple and Android apps next month so people could save, share and trade their wallet full of whoppercoins.


Burger King has partnered with crypto-cash start-up Waves to create and run the scheme.
The tech company will run the blockchain ledger for the coin to keep track of who has coins and what has been done with them.


Customers will be able to claim their coins by scanning a receipt with a smartphone.




BBC        News.