Friday, 4 August 2017

Green & Black's bar drops Fairtrade and organic labels



Green & Black's, which pioneered organic Fairtrade chocolate, is launching its first UK product without a Fairtrade or organic label.

 
The new Velvet Edition dark chocolate bars go on sale in the UK this month.


Instead of the Fairtrade mark, it carries the Cocoa Life certification, set up by Mondelez International, the owner of Green & Black's.


Mondelez calls Cocoa Life "a holistic, cocoa sustainability programme in partnership with Fairtrade".
And unlike all other Green & Black's bars, there is no organic label.
Glenn Caton, Northern Europe president of Mondelez, said: "These beans are not available in organic at the scale required for Green and Black's, but I am proud that they are sustainably sourced, independently verified beans from the Cocoa Life programme, of which Fairtrade will ensure we remain an accountable partner for farmers."


Green & Black's was founded on the Portobello Road in London by Craig Sams and Jo Fairley in 1991. Three years later, its Maya Gold bar was the first chocolate in the UK to be awarded the Fairtrade mark.


It sources its organic cocoa from the Dominican Republic.


All its ranges, apart from the Velvet Edition, will continue to be organic and carry the Fairtrade logo, which is considered to be one of the most widely recognised and trusted ethical brands in the world.




BBC     News.