Ford to move away from traditional cars, Jim Hackett says

Ford's new boss has outlined plans which he says will make the US car giant "fit" to compete in a changing industry.

 

Jim Hackett said Ford would shift resources from traditional cars to SUVs and trucks, while investing in electric power and tech services.


The firm will also automate its manufacturing processes more to help to cut costs by $14bn (£10.5bn).


Mr Hackett identified the goals after a 100-day review.


He became head of the company in May, replacing Mark Fields, who had been in the top job for only three years.

 

During that time, the firm had two of the most profitable years in its history, but the share price drifted lower.




BBC        News.