Wednesday, 7 February 2018

McLaren Formula One strikes Dell Technologies deal as it seeks return to F1's fast lane

The McLaren Formula One (F1) team will signal its ambition of returning to the sport's fast lane on Thursday when it unveils a major sponsorship deal with Dell Technologies, the PC manufacturer.
Sky News has learnt that ‎McLaren and Dell will announce a long-term partnership less than two months before the new F1 season gets underway in Melbourne, Australia.
The deal will involve the computing giant providing software and hardware to McLaren's various businesses, including the F1 team and its Applied Technologies division, according to a source close to the alliance.

‎It will represent Dell's first global sponsorship agreement of this kind, and comes as the world's largest privately owned technology company considers a return to the US stock markets five years after billionaire founder Michael Dell took it private.

The company owns brands such as Dell EMC, Secureworks and VMware, underlining its diversification beyond its original business of making personal computers.

SKY        News.