Wednesday, 30 May 2018

Tony the Tiger, Milky Bar Kid and the Honey Monster could be banned

Tony the Tiger, the Milky Bar Kid and the Honey Monster should be banned from promoting sugary snacks, MPs have said.
The health and social care select committee has called for a ban on "brand-generated characters or licensed TV and film characters" as well as junk food adverts before the 9pm TV watershed in attempt the tackle childhood obesity rates.
A third of children are overweight or obese by the time they leave primary school, according to official figures.

TV chef and campaigner Jamie Oliver told the committee that cartoons and superheroes should not be used to "peddle rubbish" and warned Theresa May to act now as "the future of the NHS is at stake".

The committee's latest report into childhood obesity also recommends that supermarkets be forced to remove unhealthy snacks from the end of aisles and checkouts, and that junk food price promotions be restricted.

Jamie Oliver and Hugh Fearnley-Whittingstall giving evidence to MPs on obesity.

SKY      News.

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