Thursday, 28 June 2018

British Airways' owner IAG expands budget airline Level to short-haul routes



British Airways' owner IAG is expanding its low-cost long-haul airline Level further by launching short-haul routes from a base in Austria.

 
The move puts it further in competition with rivals EasyJet and Ryanair.


IAG launched the Level brand more than a year ago as a low-cost rival to challenger Norwegian.


The new Level service from Vienna will start on 17 July, with four planes serving 14 destinations including Gatwick and Barcelona.


IAG has been moving further away from the traditional airline model of its BA and Iberia brands.
Recently it tried, but failed, to buy low-cost long-haul airline Norwegian Air Shuttle.


It also tried to buy Vienna-based Niki, the creation of former racing champion Niki Lauda, but lost out to Ryanair.




BBC       News.