Wednesday, 8 August 2018

Advertising Standards Authority : KFC and Kellogg's adverts banned for promoting junk food to kids



KFC and Kellogg's adverts have been banned for promoting junk food to children after one appeared on a phonebox near a school and the other during a cartoon.
 
The Advertising Standards Authority (ASA) said the ads breached rules on promoting products that are high in fat, salt and sugar (HFSS) to children.

 
A poster for KFC's Mars Krushems drink appeared in July on a telephone box a short distance from the entrance to a primary school.


It was "highly likely" that its location meant it broke rules that no medium should be used to advertise HFSS products if more than 25% of its audience was under the age of 16, the ASA said.


The watchdog also banned a television ad for Kellogg's Coco Pops Granola, which appeared in January between episodes of the Mr Bean cartoon.


It agreed with Kellogg's argument that the granola was not an HFSS product, but said the branding was synonymous with the original Coco Pops and therefore had the effect of promoting a high-sugar cereal.


The ban follows complaints from the Obesity Health Alliance that the ads were for HFSS products and directed at children.


KFC admitted its ad was for an HFSS product but said its media agency had mistakenly placed it on the phonebox within 100m of the school.


KFC and Kellogg's adverts have been banned for promoting junk food to children after one appeared on a phonebox near a school and the other during a cartoon.
 
 
The Advertising Standards Authority (ASA) said the ads breached rules on promoting products that are high in fat, salt and sugar (HFSS) to children.
 
 
A poster for KFC's Mars Krushems drink appeared in July on a telephone box a short distance from the entrance to a primary school.


It was "highly likely" that its location meant it broke rules that no medium should be used to advertise HFSS products if more than 25% of its audience was under the age of 16, the ASA said.


The watchdog also banned a television ad for Kellogg's Coco Pops Granola, which appeared in January between episodes of the Mr Bean cartoon.


It agreed with Kellogg's argument that the granola was not an HFSS product, but said the branding was synonymous with the original Coco Pops and therefore had the effect of promoting a high-sugar cereal.


The ban follows complaints from the Obesity Health Alliance that the ads were for HFSS products and directed at children.


KFC admitted its ad was for an HFSS product but said its media agency had mistakenly placed it on the phonebox within 100m of the school.


 

SKY      News.