Wednesday, 29 August 2018

UK's broadcasting regulator bans Saudi Arabia TV advert

The UK's broadcasting regulator has ruled that a television advert for Saudi Arabia breached its rules on political advertising.

The advert, which ran on Sky 1, promoted the country's Vision 2030 reform agenda and featured images of women driving and cinemas opening.

But Ofcom said promoting the reforms and UK-Saudi links ignored "heightened public controversy" about the issues.

Ofcom has not levied a fine, but ruled that Sky cannot repeat the advert.

The one-minute adverts ran in March, ahead of a visit to the UK by Crown Prince Mohammed bin Salman.
The adverts show a montage of images promoting Saudi society, over which a narrator says: "Things are undoubtedly changing in Saudi Arabia... Key world partnerships are at the heart of this shift, mainly with the United Kingdom."

BBC      News.

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