Thursday, 13 September 2018

Premier League signs drinks giant Coca-Cola as sponsor

Drinks giant Coca-Cola has agreed its biggest UK sponsorship deal by becoming Premier League football's seventh and final commercial partner.

It will become the official soft drink partner of the league, joining other sponsors Barclays, Carling, Cadbury, Nike, Tag Heuer and EA Sports.

The three-and-a-half-year agreement starts in January 2019. The financial details have not been revealed.

Coca-Cola also sponsors the football World Cup and the Olympic Games.

It also sponsored the EFL Championship for six years until 2010.
Jon Woods, General Manager of Coca-Cola Great Britain and Ireland said, "We have a long and rich history supporting football at all levels, from the grassroots to the world stage. "

As well a using the deal to promote its mainstream Coca-Cola drinks, the firm will also use the deal to promote other drinks it owns, including sparkling soft drinks, water and fruit-based drinks, and low and no-sugar drinks.

BBC    News.

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